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The Secret Sauce of Financial Advice

Many people view personal financial planning as simply a means to an end: the end being a comfortable retirement or a large investment portfolio. 

While there is some truth in the above statement, the true benefit of financial planning is not the investment advice or number crunching, but rather the process of goal setting.

Behind every great sports team and behind every great player was a great coach. 

Why? Why do the very best athletes in the world use coaches? Mike Tyson, Tiger Woods, Roger Federer, and Tom Brady all use multiple coaches, despite the fact that they are the best at what they do. 

Answer: because they are better with them.

Financial Planners work with their clients to set clear, measurable financial goals and create plans to achieve them. This is the key to successful financial outcomes. 

A professional financial advisor can play a crucial role in this process by helping you set realistic goals, track your progress, and hold you accountable to your plan. “I have seen the enemy, and it is I.” said Pogo.

We all need help identifying what is important to us and staying focused on it over time. 

By defining our financial goals, we are able to focus on the end result and work backward to create a plan that will get us there. For example, if our goal is to save enough money for a down payment on a house, we know how much we need to save and can work out a budget to make it happen. 

On the other hand, if we simply focus on saving money without a specific goal in mind, it can be difficult to stay motivated and on track.

Writing down goals also helps to make them real and concrete. It’s one thing to say “I want to save money”, but it’s another thing entirely to write down “I want to save $200,000 for a down payment on a house by the end of the year”. 

By putting our goals in writing, we are far more likely to take them seriously and commit to achieving them.

Working with a professional financial advisor ensures that you have an unbiased perspective and helps you navigate the often-complex world of personal finance. 

They can also give you valuable advice on how to reach your goals and help you adjust your plan as your life circumstances change.

How to Execute on Values Driven Investing

Assuming that you have decided to make values-driven investing part of your investment process, how do you actually do it? There are four main methods that we’ll discuss here. 1. Do it yourself. 2. Use funds. 3. Use a separately managed account. 4. Use a combination of all three.

You can certainly purchase, or not, their individual stocks and bonds. Your decisions will increase or decrease the price, therefore raising or lowering the cost of capital for the business/government. (This will lower investor returns) This method gives you the most control because you can choose, or not, each individual company. Unfortunately, it does come with the added burden of researching and choosing the investments as well as monitoring all the securities over time. This can be a burdensome task.

Additionally, unless you are VERY wealthy, you will not have enough money to significantly impact their behavior by influencing the stock price. You just don’t have enough capital to push the price up or down enough. 

Another alternative is to use a values-focused fund such as an ETF or mutual fund. While you won’t have as much control, you and all your like-minded investment partners will speak with a much louder voice. Why? Because you are pooling your money now, you can move the price. You can also use the media to shame and otherwise influence the investees into acting right. The fund will also monitor the investment potential as well as the ethical behavior of your portfolio. This method gives you the least control, but the most impact.

A third choice is to use a separately managed account where you can set the specific tone for the values decisions question (No on abortion but yes on energy security, family values, 2nd Amendment, and border security, for example) and have the ability to specifically exclude certain companies/countries from your portfolio. This option may give you the best of both worlds because you can participate in the larger values-based initiatives (Larger voice, PR, etc.) of the firm you are working with, yet have much of the control you would have choosing or boosting specific companies or governments.  It’s the middle path. 

Finally, you can blend the three in a way that lets you have the best chance for your desired outcome. If you have no time or expertise, forget doing it yourself. You may even want to delegate it all to a fund rather than a customized separate account.  If you have some time and expertise you may want a small account you invest yourself combined with some funds and/or a separate account. You can customize these three methods to your preferences, wealth, and abilities.

In summary,  the four approaches are, do it yourself, use a fund company, use a separately managed account with specific client input, or use all three. Using all three is going to make more sense for wealthier households. 

Don’t wait, get started matching your values to your investments today!

Why Investing is like Panning for Gold

One way to find gold is to pan for it. You take the silt and sand from the bottom of a river, usually up in the mountains where gold seems are exposed, and you scoop it up in a pan. Then you swirl the material around until the heaviest particles (usually gold) separate from the other materials. You can then extract the gold from the pan in its purified form.

You could just load up all the sand and silt and take it off to the mill to be processed. But that would be very expensive and wouldn’t produce what you were really after, pure gold, very easily.

Building an investment portfolio requires a similar process. Somehow, we must refine or filter the approximately 43,000 globally publicly listed securities down to an investment strategy that best meets our financial goals (If you included non-traded investments the number of choices is astronomical so let’s decide to stick with listed securities because they are liquid and subject to constant market scrutiny). Each investor is unique.

Each investment situation is unique. So we must have a framework of decisions to winnow down the global investment market to suit us. The below discussion is an example of how we winnow down our investment choices.

Just like hauling off all of the river sand, we could buy all global stocks fairly easily and cheaply using a global index fund or three. That actually might not be a bad portfolio.

You’d have maximum diversification, which is generally a good thing, and fairly low costs. Just like our gold speculator, however, you as an individual might have some needs and preferences that would benefit from eliminating some of these global investments in exchange for different portfolio characteristics. You’d be trading less diversification for some benefits.

Let’s talk about some of those trade-offs.

The first and probably most important one would be your ratio of stocks to bonds. The global portfolio is typically bond heavy. You may be about 60% bonds which might not be the best idea if you were say, a 25-year-old investing for retirement. If that were you, you’d probably prefer little if any bonds in your portfolio because you may not need the safety bonds generally provided. Retirement is far off in the future and youth is the time to take smart risk.

So, eliminating stocks or bonds from the “buy everything” approach is first. Delete bonds to take on more risk, delete stocks to take less risk.

What if you wanted higher expected returns for your stocks? Well, there are some things we know about stocks that may help us increase expected returns in your portfolio.

Risk is related to return. So, how can we favor companies that are riskier individually but, via diversification, aren’t too risky for us as investors?

Small companies often have higher expected returns than big ones. Why? Risk. Small companies tend to fail more often so investors require more returns to invest in them.

Value (or struggling) companies have higher expected returns than growth (or great) companies. Huh? You are saying that struggling companies like Kmart have higher expected returns than Amazon? Yes, because risk is related to return and Kmart is riskier (They are flirting with bankruptcy).

One more screen we might use for stocks is profitability. It turns out that the many profitable firms today tend to generate high expected returns in the future.

Now, for the bond side of your investment portfolio. Bonds are typically not a great source of risk-adjusted returns. As bond maturities go up, so does return, but not nearly as much as risk. Bonds become very price volatile as they respond to changes in interest rates. We like to invest in short-term bonds only (5 years or less) and buy longer-term bonds only when the interest rate they offer is significantly higher (A steep yield curve).

Corporate bonds also pay investors for taking the underlying risk of the company. Really risky bonds (junk bonds) don’t offer a return commensurate with their risk, in our opinion. So we like to buy investment quality bonds only. And, we like to buy lower quality bonds when we are offered the opportunity for significantly more return (This is called high credit spreads).

So, generally, we see bonds as a source of safety, not as a great source of real returns. We like to buy only short-term, high-quality bonds aimed to stabilize the portfolio in good times and get our long-term returns from stocks.

We aim to have a stock portfolio that’s smaller, cheaper, and more profitable than the market. We aim to have a bond portfolio that’s shorter term, and higher quality than the market. We also aim to have a mix of stocks to bonds that is right for a life stage.

What about values?

Is it important that my investments match my values? Should I avoid or reduce my investments in companies whose ethical behavior is not aligned with my own? Are the companies I’m investing in aligned with me on the environment, social justice, politics, religion, healthcare, animal welfare, gambling, smoking, abortion, pornography, drugs and alcohol, and family?

If not, you may wish to eliminate, or reduce investment, in companies that don’t line up with your values.

So, now I aim to have a smaller, cheaper, more profitable stock portfolio to give me higher expected returns. I aim to have a shorter-term, higher-quality bond portfolio to stabilize my account during the tough market conditions. And, I’m investing in companies whose values align with my own.

By using a filtering princess akin to gold panning, you may improve your expected investment experience considerably by giving up some diversification in exchange for portfolio characteristics more aligned with your needs and preferences.